the emancipatory
potential of
cultural practice

TEH Meeting 81
WUK, Vienna

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Campaign? – Campaign!

Workshop with Stefan Grasgruber-Kerl and Martin Konecny


Staircase 5, Turkish space

In this two-part session participants have the opportunity to delve deeper into the world of campaigning. The first part of the workshop is an introduction to the subject, while the second part offers insights into transnational campaigning in Europe on the example of movements against TTIP and CETA.

The introduction examines strategies for campaign planning and realisation and addresses the following questions: What is campaigning? What can I use it for? How does it work? What is the theory behind campaigning and what are good practices? How can I develop my own campaign?
This session is intended for beginners in campaigning. Participants are invited to bring and share their own ideas for campaigning.

Transnational Campaigning in Europe – The Movement against TTIP and CETA
In the past few years a powerful social movement has evolved across Europe. For the first time since the GATS (General Agreement on Trade in Services), trade and investment policies have become central issues of the public debate. The complicated acronyms TTIP (Transatlantic Trade and Investment Partnership) and CETA (Comprehensive Economic and Trade Agreement) have become synonymous with neoliberal globalisation, the lowering of social standards, and environmental degradation.

This session presents how a broad network of social movements, NGOs, and trade unions found common ground in the fight against TTIP and CETA and built one of the most powerful European movements of recent time. The following questions will be discussed: Which different tactics are applied? How do the national campaigns and the European level interact? How is it possible to create the feeling of a truly transnational movement despite different national contexts? Which tools are used to communicate and coordinate on the international level? And finally, how can we use the experience of the campaign against TTIP and CETA on other issues?

Have a look at and for examples of different international/European campaigns

For those interested in the TTIP topic we would also recommend the workshop Free trade gaining ground – A danger for culture?